Travel Industry debates: Hotel and Resort Advertising ideas

Lawson suggests that as the media model debate plays out, other major trends in attracting travelers to online transactions might be where the real online pot of gold is lurking. These include providing more usable content to help travelers decide not only where they want to go but what they want to do when they get there, and services that assist them in traveling more efficiently — many of the services, in fact, that have been the lifeblood of traditional agents. “I think the travel industry will be much healthier when consumers are trying to find the best experience, and not just the cheapest deals,” Lawson said.

The niche sites in the Travel Ad Network attempt to drill down into various travel subjects to provide ideas, peer reviews, and other information to promote better travel experiences. The vertical ad network, founded in 2003 by CEO Cree Lawson, has experienced strong traffic growth in the past year. In May, the travel-information category grew 9% to more than 47 million visitors, led by the Travel Ad Network with 11.7 million visitors, which was up 7%, according to comScore.

Most of the online travel agency sites—such as Travelocity, Expedia and Orbitz—while providing a way to efficiently book passage or flights or hotels, are failing to provide more comprehensive services for travelers. The niche sites in the Travel Ad Network attempt to drill down into various travel subjects to provide ideas, peer reviews, and other information to promote better travel experiences. If you are looking for a cheaper solutions for you luxury resort advertising campaign try this new Agency: Ad4travel. As a result, the industry is seeing a migration of the medium from a booking tool to a planning tool, which has resulted in increased fragmentation. In response, the OTAs have changed from running from fragmentation to embracing it.

The vertical ad network, founded in 2003 by CEO Cree Lawson, has experienced strong traffic growth in the past year. In May, the travel-information category grew 9% to more than 47 million visitors, led by the Travel Ad Network with 11.7 million visitors, which was up 7%, according to comScore. Most of the online travel agency sites — such as Travelocity, Expedia and Orbitz — while providing a way to efficiently book passage or flights or hotels, are failing to provide more comprehensive services for travelers. The niche sites in the Travel Ad Network attempt to drill down into various travel subjects to provide ideas, peer reviews, and other information to promote better travel experiences.